There are four golden rules that every manager in retail sector should have “tattooed” on his/her arm. I would like share with you just four but all four are extremly important in people management in retail environment.


The retailing organization that fails to incorporate the entry level position (sales associate) into the contingent career paths of the organization is doomed to mediocre or even failing performance. As such, taking good care of frontline employees should be a top management concern. One way that service employees can be shown that they are valued members of the organization entails the implementation of thoughtful and organized career development programs, initiatives which help increase employees’ job satisfaction and feelings of empowerment in their customer-facing roles.


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